Illegal TV Streaming – The Invisible Competitor Undermining the Legal Television Market2026-08-21
In the digital era, the way people watch television has changed radically. Whereas viewers once connected to cable or satellite operators, today they access television channels and video content over the internet. Alongside this shift, illegal TV streaming has also grown rapidly - the distribution of television channels and other content without the permission of copyright holders.
The OTT Era in Georgia: How the Pay TV Market Is Changing in the New Reality2026-08-17
Television viewing habits are changing rapidly around the world, and Georgia is no exception. For viewers, television is no longer simply a collection of channels delivered through cable or IPTV networks. The development of the internet and the growing adoption of smartphones, Smart TVs and other connected devices have given consumers the ability to watch the content they want, whenever and wherever it is convenient for them. One of the key manifestations of this transformation is OTT (Over-the-Top) - the delivery of television and video content over the internet without relying on traditional television networks.
What Is Happening in Azerbaijan’s OTT and SVOD Market?2026-08-13
Today, Azerbaijan's market includes several IPTV and OTT platforms, including mobile operators that have launched their own VOD platforms. However, due to the widespread availability of pirated resources, legal platforms face difficulties in growing their subscriber bases. As a result, many lack sufficient financial resources to acquire and dub content and to produce local programming.
The Transformation of Poland’s Television Market: OTT as Both a Competitor and a Partner to Traditional Cable TV2026-08-10
Over the past five years, Poland's television market has been undergoing significant transformation. However, unlike some markets in the United States and Western Europe, this change has not been characterized by the rapid disappearance of traditional pay TV. On the contrary, pay TV remains a widely used service in Poland, although its technological foundation, service offering and, most importantly, consumers' relationship with television are changing.
The UK Pay TV Market2026-07-20
The United Kingdom has one of the world's most developed and competitive television markets. It provides a clear example of how the rapid growth of over-the-top (OTT) streaming platforms is reshaping the traditional television industry, changing consumer viewing habits, and prompting operators to adopt new strategies to maintain their competitive positions. Between 2023 and 2026, the UK television market entered a new phase of significant transformation.
The Transformation of the Cable Television Industry in the United States2026-07-13
Over the past 15 years, the television industry has undergone its most significant transformation to date. While the majority of U.S. households relied on cable or satellite television in 2010, internet-based streaming had become the dominant platform by 2026. Traditional operators are no longer competing solely with one another-their primary competitors are now OTT (over-the-top) platforms such as Netflix, YouTube, Disney+, Amazon Prime Video, and others.
Meeting Between the Communications Commission and Authorized Service Providers2025-06-04
At the initiative of the Georgian Electronic Communications Association, a meeting was held between authorized service providers and senior representatives of the Media Services Regulation Department of the Georgian National Communications Commission.The meeting focused on the activities of unauthorized operators currently active in the market. Discussions addressed the growing number of offers appearing across online platforms, where unauthorized individuals advertise thousands of television channels, either through the purchase of set-top boxes or by charging monthly subscription fees.
IPTV Generated GEL 137.8 Million of Georgia's GEL 150 Million Broadcasting Transmission Revenue in 20242025-06-03
According to the 2024 Annual Report of the Georgian National Communications Commission (ComCom), the number of broadcasting transmission subscribers increased by 30,000 compared with 2023, reaching 776,000 subscribers. Subscriber penetration remained unchanged at 67.1%, indicating that broadcasting transmission services continued to be used by approximately two-thirds of subscribers. Notably, the average annual subscriber growth rate over the past five years stood at 1.4%.
Demand for Sports Content on OTT Platforms Is Growing in the United States2025-05-20
The way Americans consume sports content is changing rapidly. Increasingly, viewers are choosing to watch live sporting events on OTT (Over-the-Top) and streaming platforms instead of through traditional television services. According to Hub Entertainment Research's "What's the Score?" study, sports streaming continued to grow significantly in 2025.
Myths About Modern Television2025-03-18
The television industry has been undergoing rapid transformation in recent years. The growth of streaming platforms, changes in consumer behavior, and the introduction of new technologies have created many perceptions, some of which no longer reflect reality. Although the role of traditional television is changing, it remains an important part of the modern media ecosystem. Below are some of the most common myths about modern television.